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And by building out these worlds and this narrative, fans become part of it. HBO has used experiential marketing, of varying kinds, to promote everything from Game of Thrones , its iconic fantasy show, to The Babadook , a cult horror film. And in determining the results of these efforts, Cardwell does not rely on the hard numbers that are usually applied to performance-based marketing. Or this campaign? Sign up for daily news. Latest Opinion Did pan out the way we thought it would for marketers?

It's not market research. It's HBO This paper describes how the TV network HBO developed an innovative online community, integrating its market research strategy into a single platform, in order to listen to users and generate agile market research insights across Latin- and South America. HBO: Look Ma, first selfie in outer space! Get a demo or Log in. Send feedback. Recipient name:. May not post to Germany - Read item description or contact seller for postage options.

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In the end, people land on your videos to learn something or be entertained, so having a sponsor at the beginning would simply mean to fail to deliver on the user expectations. If by incorporating you mean to simply have an ad to run before a video, I suppose that the main problem is only with viewers that skip the ad to go to content, not to close the video directly. Matteo, wow this really is all you need to know about online video advertising in !!

I love your specific examples with the graphics to support them. It includes video specs for every social platform in more detail, along with content tips that you may find handy when creating another piece of content. Your email address will not be published. Your Name. Your Email. How can we help you? Table of Contents. Because they work. Average video ads completion rate:.

The last trend, of course, is about mobile. But how do you plan and create an effective video ad? Keep on reading, the answer is in chapter 2. So you want to create a video ad. Where should you start? The interests box at the bottom of every Linkedin profile. Here some tips for a great ad. Recording tips If you are recording the video yourself, you should put together a script, understand how your camera works, how to set up a basic studio and how to cut and compose the video.

Design with mobile in mind From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second. Some best practices to get mobile ads right : Consumers are sensitive to mobile ad clutter: ads should be well targeted, relevant and enjoyable. Brand logos, brand cues and product shots are large enough to be easily seen on smaller mobile screens. Create ads that can still convey a message if shortened to seconds. Experiment with shorter ads Ads shorter than 15 seconds but that are usually around 6 sec are gaining momentum because they are successful at capturing the attention via mobile.

Tease You can use a short ad to seed an idea, and reveal the full story with a longer ad weeks later.

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Amplify Run your long and short ad together to increase ad recall. Echo When your primary campaign is finishing, you can connect short ads to retargeting read here if you want to learn how to do effective retargeting video ads to increase ad recall and convert more viewers, by showing your short ad only to people that saw your full-length video. Design with sound off As part of your efforts to think about the mobile platform first, design videos that can be fully understood and enjoyed with the sound off.

Check your progress As Kim Larson from Google points out, you should make sure to measure progress with the right metric. Here some guidelines and best practices you should always follow for video ads on Facebook: Use square videos Use high-resolution: p or p HD. Facebook video ads recommended length: 15 seconds or shorter. Use as less text as possible in the ad image preview. Facebook may block your video ad if there is lots of text on top or around your video. And now the advanced tactics you were all waiting for. For example, you can: Showcase your offering with video like a coworking space or a gym and offer a free day pass.

Do you have a restaurant? Show videos of your food and offer a 2-for-1 voucher upon signing up. Do you run a saas? Show some features of your program and offer a free trial. Define your audience like you would usually do for any facebook ad. Upload your video. Create a custom audience from video views. Congrats, you can now target this audience with a new ad! Create perfect loop video. You are done. Source: Gyphy 2 strategy — iMovie Open a video you own in iMovie and cut a single scene that you can play on a loop. Use as your video ad. With this, we conclude Facebook video ads.


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Next up: Instagram! Instagram video ads are ideal if you want to increase web traffic sales and drive awareness. But why should you advertise on Instagram in the first place? Again, Instagram looked at more than campaigns globally and found out that ad recall from their ads was 2. Use vertical format for stories.


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Create videos with audio for stories, create videos without sound in the feed more on this below Since users will click on ads from the Instagram app, you should optimize your landing page for mobile first. Create content that blends in with the organic feed.