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Campaign types and ad formats
- 6 Powerful Reasons Why you Should include Images in your Marketing – Infographic.
- "People of Action" ads and guidelines are available in the.
- How to Choose the Perfect Images for Marketing and Visual Content > Stock Photo Secrets;
- How Photos Can Make or Break Your Marketing Campaign;
- Facebook Ads Guide: How to Create Great-Looking Facebook Ads;
- Comics and the City: Urban Space in Print, Picture and Sequence.
Next Article -- shares Add to Queue. Ann Handley. Magazine Contributor. September 19, 4 min read. More from Entrepreneur. Get heaping discounts to books you love delivered straight to your inbox. Sign Up Now. Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Join Now. Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out. Get Your Quote Now. Latest on Entrepreneur. I confirm that I am over the age of 16 and consent to the collection of the above data. Entrepreneur members get access to exclusive offers, events and more. Login with Facebook Login with Google. The ad below from Outdoor Voices does an excellent job at this.
People often come to Facebook to be entertained. Rather their state of mind is to be entertained. What better way to entertain someone than to make them laugh?
How Images Impact Email Campaigns – This May Surprise You!
HubSpot also does a wonderful job at this, often sharing videos with some office humor. Even if your Facebook ad image is absolutely stunning and following all of these best practices, it will not matter one bit if the copy surrounding your image is lacking in direction. While images often speak louder then words, the words are equally important when it comes to advertising on Facebook.
Whether that be visiting your website, filling out a form, or simply engaging with your brand, make sure your ad copy is actionable and direct, with a specific call-to-action or CTA. For more headline writing tips check out this post.
- JIMD Reports - Volume 11.
- How to choose great images for your marketing campaigns!
- Autoimmunerkrankungen: Den Gegner im eigenen Körper besiegen (German Edition).
- Business Behaving Well!
- Parmenides and the History of the Dialectic: Three Essays.
- Calaverada: A Weird Western!
- Spring Break Slut (From The Journal Of A Redhead Slut).
Here are 4 options:. So if you are lucky enough to have an in-house designer, make use of their services! This is one of the many reasons they were hired after all. Set up a meeting to convey your own vision for the ad, and then let your designer work their magic. This will also ensure that your Facebook ads align with your other branding.
You likely already have some beautiful, and more importantly, relevant images on multiple pages across your website as well as on your landing pages. You can use those same images in your ads, ensuring tight message match between your ads and your landing pages. It might sound ridiculous, but it works! Pick a day to invite a professional photographer to the office, and have them take a ridiculous amount of creative photographs to capture the people behind your business. Having previously worked at the video-hosting company Wistia, I saw how useful this tactic was for us.
Once a year Wistia has a talented photographer come in and take photos of people around the office. Then these photographs are stored in a shared online library where people can use them for internal presentations, events, emails, and yes, Facebook ads like the one below.
This is an excellent way to share the culture and human side of your business. If all else fails, use stock images. Seriously though, there are many tools to hunt down unique and captivating stock images including free ones! The latest release of WordStream Advisor includes a brand new Smart Ads feature, which automatically pulls in images from your website and crops them using super cool machine learning technology!
Check it out! Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.
Home Blog. Each of these new mediums provide more opportunities for social sharing — not only on their respective channels e. YouTube or Vimeo for your videos , but as more nuggets. The white paper that became a Slideshare presentation now has slides and graphics that can be pinned, tweeted and posted. A great way to do this is to maintain an integrated marketing calendar, where you can plot out how you will repurpose themes and content across channels. This process also works in reverse. If your content begins as video, audio, or a slide show, it can be summarized or transcribed into a white paper or blog for those who prefer to read instead of watch or listen.
This is different than the double-posting poo-pooed above. Given the rapidly updated feeds occurring in most social media channels, your content can be published one moment and buried under an avalanche of new posts the next.
16 Ways to Use Social Media to Promote Your Event : Social Media Examiner
Guy Kawaski recommends tweeting a post at least 4 times every 8 hours so that it at least covers all time zones. You need only look with new eyes at the content you already have. Have fun. Make it useful. And your audience will thank you. Jason Nemeth alternates his time between writing about technology, herding cats, authoring books for children, and thinking about outer space. He currently resides in the Pacific Northwest, though one day, it might be Mars. Where to Find Reusable Content First things first.
Here are some places to look where your existing content can do double or triple duty: Where to find reusable content? Check out our list! Tip 1: Narrow your focus Focus on something compelling! Want to reuse content? Start by narrowing your focus! A great way to reuse content is to create round up posts or white papers!
Tip 4: Explore different mediums Text to text is one kind of repurposing, but to reach diverse audiences who have different consumption habits, consider crossing mediums.